United States, 50s. Ray Kroc, a vendor of blender for low-priced catering establishments, faces Mac and Dick McDonald brothers who started a profitable hamburger sale in San Bernardino in Southern California. Kroc immediately understands that this is an innovative method of preparing, cooking and selling a retailer of highly-requested food, given the high number of customers who crowd in front of the kiosk. It is so easy to do to start a franchise...
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